One of the keys of the electronic trade is the systems range that are called “Virtual POS”. Considering payments via web, virtual POS software is the solution. Virtual POS – VPOS (Virtual Point of Sale) is an altered type of the classical shopping POS devices and systems facilitating payments for shopping online. In short, these devices can be deemed as POS devices adapted to the internet use.

Virtual POS establishes a substructure and an online payment system between the buyer and the seller or vice versa. They system, basically, stands upon the money transfers for the product of sale from the buyer’s bank and credit foundations account, of whom information is provided on the seller’s website, to the sales company’s bank account.  

Utilisation of this system is extremely easy and causes no trouble. A company desiring to market their products or services through web should sign an e-commerce contract and a member business place agreement with a bank that opened a business account in and they set up the VPOS software of the bank to their websites.

Virtual POS shopping process is extremely secure and all these operations are conducted digitally. Violating such security systems depending on an SSL 128 bytes coding algorithm and digital signature along with entries and exit operations supported with a digital certificate is almost impossible.

3D SECURE: THE GUARANTEE OF THE INTERNET SHOPPING

3D Secure
The card owner registers their card to the bank through internet banking. They define a passcode and a security question-answer to their card. The card owner then shops on a virtual business place which is defined with the system and then is directed to the payment channel. A window by the bank is appeared for the client requesting the transaction password. The card owner, they, may continue with the payment by entering the related password. The transaction is completed as soon as the password is confirmed by the bank.

“Verified by Visa®” and “MasterCard®” are developed by Visa and MasterCard.

Internet shopping and e-commerce security is empowered by the solutions of the SecureCode™. So, why is it beneficial?

• A decrease in fraud and enhancement in guaranteed payment: Similar to chip&PIN method, “Verified by Visa” and “MasterCard SecureCode” are secure systems for shopping solutions and thus, a decrease in fraud crimes are ensured while a payment is guaranteed.
• A decrease in costs: As the chargebacks are shrinked, time is saved while costs are decreased.  
• An increase in sales: According to a search conducted by Visa Europe in Germany, Spain and England; the security provided by “Verified by Visa” encourages 84% of the people who do not shop online to shop online while 71% of the people who do not oftenly shop online to shop online.

The Benefits of Virtual POS to your Business

• Virtual POS is the most efficient and secured payment methods for shopping made online.
• Virtual POS use facilitates 35 – 40 % increase in retail sales.
• Virtual POS use expands the marketing area of the business and saves it from a region or a city and spread it to a country-vise area, thus substantially increases the exporting opportunities.
• Virtual POS provides a surplus value to your business in terms of its global image, publication and competitive capacity.
• Virtual POS shortens the shopping duration when compared to face-to-face sales process.
• Electronically supported transactions are completed in a short period of time. This enhances the customer satisfaction and creates continuity.
• Virtual POS facilitates to a business place to offer a service that make a difference to merchants with a secure, scalable and high-performanced internet payment substructure.

Evaluation Criteria for CardPlus Virtual POS Applications
Following criteria is considered for the CardPlus Virtual POS applications for your internet shops and the applications which do not fulfil the following criteria are not approved.

• What is/are the website(s) of the business place? Is there any product catalogue and shopping cart on the website?
• Are the links on the website actively working?
• Does the related company have authorisations for the logos and the brands visualised on the website?
• Does the website content include any customer rights information for returns, cancellations or guarantee terms?
• Is there any information on delivery services?
• Is there any “confidentiality statement and security policy” on the company’s website?
• Are the products sold on the company’s website liable to the Turkish laws? (For example; pornographic products, gambling, drug use and fire arms sales that are restricted in the physical world are objected to special provisions as per the Turkish laws.)
• Does the website include information for the products that are sold?
• Does the website include company name, address, phone number, fax number and e-mail/s?
• Will the company use the same Virtual POS for sales on websites more than one?